Amidst the COVID-19 pandemic, Step Afrika! steps up for public health, releasing the “Mask It Up” Public Service Announcement (PSA)

Step Afrika! shared a responsibility to keep our community safe. In doing so, we created a PSA that outlined the importance of wearing a face covering and getting tested to reduce the spread of COVID-19. The #MASKITUP PSA campaign garnered 23,505 views. #MaskItUp combines the African American art form of stepping and Go-Go, the official music of Washington, DC to amplify this critical public health message.

Filmed in our hometown of Washington, DC the video features our favorite landmarks including Chuck Brown Memorial Park in NE, the AtlasPerforming Arts Center in NE, the Big Chair in SE, the Wharf in SW, and the legendary home of the #DontMuteDC movement the Metro PCS Store on Florida and 7th Street NW.

In tandem with the PSA’s release, Step Afrika! distribution of over 1,000 personal protection equipment (PPE) kits to individuals in Wards 5, 7, and 8 in Washington, DC. The #Maskitupcampaign was supported in part by the DC Mayor’s Office of Community Affairs